My last blog post discussed how the future of marketing analytics is moving towards Mass Customization.  However, Mass Customization is just one of two ‘new ways of thinking’ for marketing analytics.

The second of these two evolving techniques is Integrated Marketing Communications.  This infographic illustrates examples of these two tools and resources to utilize them. [download the PDF]

Future-of-Marketing-Analytics-infographic

Need to test the height of this box....

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