It can be difficult to maintain your social media strategy and efforts while at a conference, out of town, or when visiting a client site. Here are a few tips to help keep things organized and running for the days you’re away from the office.
- Utilize Apps: There truly are apps for everything these days and several will help you stay productive while you’re away from the office. If you use a service to schedule and track your social media posts, check and see if they have an app. Like we’ve mentioned before, eImagine uses Hootsuite and their iPad app is convenient, easy to use, and makes life easy while on the go. If you don’t use a service like this, then just the basic Facebook and Twitter apps are still beneficial. No one wants to keep logging in on a browser or trying to squint to read everything. These apps keep your screen organized and information easy to read, post, and edit.
- Plan: Business trips aren’t always planned in advance and your schedule isn’t always set like it can be when you’re at the office. Figure out when you’ll have some free time and plan to work on social media during that time. If you need to, schedule it on your calendar as a meeting so you have a set time to work on it. Otherwise, between catching flights or bouncing through meetings you’ll never find the time. I personally think the morning is the easiest. Before you head to an off-site, conference, or where ever you may be going, take a few minutes and schedule some posts. Evenings are usually difficult because it’s late, your day has probably run later than expected, you may have a dinner or event with other out of towners, or you may just want to relax.
- Minimize: Don’t feel like you have to keep up with the same volume of posts that you do while you’re in the office. It may not be feasible if you don’t have internet connection, are in meetings all day, etc. Figure out what is the most important in your social media strategy and focus on that. If your priority is to always thank followers or welcome new ones then just do that for a day or two. If the strength of your social media is the promotion of your blog or other company content, then focus on that instead. Taking a break from other topics within your strategy will help you stay organized.
- Take Notes: It may seem strange but the change of pace or scenery when you’re out of the office may provide you with some new content for blogs or social media posts. As you think of these things make sure you write down or record your thoughts so you can come back to them later for a post or blog. Maybe you want to tell your followers where you are and cover the event your attending. Keeping track of what you want to post can again help keep you organized and provide you with lots of great extra content!
With just these few small hints you can be tweeting and ready to hit the road in no time!